I have several pets in my care, including 2 incontinent special needs animals and cats that, well, love to leave presents around the house. Needless to say, I do A LOT of laundry. I have many sensitivities, and my animals do too, and it's hard to find a cost effective laundry soap that washes thoroughly and isn't hard on the budget. This stuff is fabulous. Not only is it a great price, but I only need a little bit for each load, and it cleans everything so well. You wouldn't know how dirty everything was before I tossed it into the machine. Everything comes out smelling clean, just fabric, no chemical detergent smells and nothing that triggers my sensitivities. And I feel safe knowing my fur babies are safely blanketed in non-toxic fabrics too.